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ADIDAS ORIGINALS & WHITE MOUNTAINEERING FW16


The adidas Originals by White Mountaineering FW16 collection was presented in spectacular fashion last night as the "Designer Project" at Pitti Immagine Uomo 89. Florence played host to a mesmerising light show in which 25 models revealed a collection endowed with the DNA of adidas Originals and the striking, unique aesthetic of the Japanese brand White Mountaineering.

Blending innovative sportswear with an illuminating, kinetic showcase, the presentation rounded off Florence's seasonal gathering with a performance true to the pioneering essence of the collection.


adidas Originals | White Mountaineering FW16 Collection
Posted by MODMENCO on Sunday, January 24, 2016




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  1. Hoping to get more glimpse of the shoes in the picture!๐Ÿ˜‰

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    1. Yeah better have a more detailed photo.

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    2. Yeah better have a more detailed photo.

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  2. Hope you have posted close up photos of it. Im dying to see it!!! Waaaa

    aikaloraine.com

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  3. Too bad I can't see the shoes clearly. There's an Adidas Porsche Design collaboration and I so love one of their shoes.

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  4. wow that was one clever and creative presentation.. we may not be able to see the shoes details clearly but hey, you can never go wrong with Adidas right... i'm a fan of their brand

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  5. They're always sleek and comfortable! I love this brand

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  6. First, can I react about their runway first, it's so cool! I like the silhouettes of the shoes and the edgy design. Very futuristic.

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  7. I would love to see the shoes up close. The presentation is really cool though.

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  8. Awesome presentation of their new collection. Very edgy and futuristic indeed! As a marketing practitioner, I believe they made this presentation as it is to create curiosity and mystery. This way, consumers would go on searching what the collection consists of. :) Great strategy!

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  9. the presentation feels very futuristic and not overdone! I do wish that I could see a better view of the shoes, but then it's Adidas so I'm sure that it's stylish whatever the design. :)

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  10. Ugh. Such a clever way to present a shoes! And it made me put it my list of must-have shoes from Adidas. :)

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  11. Love the presentation! And i also love the shoes ☺

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  12. Love the presentation! Also Love the shoes ☺

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  13. The event seems creative. Would love to see close up photos of the shoe. Thanks for sharing! :)

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